First, a naming note: Revealbot rebranded to Bïrch (bir.ch), and revealbot.com now redirects there. Same product, new name, so this post uses Bïrch and mentions Revealbot where it helps you match old reviews to the current product.
The short answer: Bïrch is a professional automation toolkit for media buyers who want to write their own rules, at rule granularity Meta's native tools cannot match. Mebume is a fully automated ads manager that comes with the rules already written, runs your Meta and Google campaigns autonomously inside guardrails you set, and charges a flat fee. One asks you to be the strategist. The other is the strategist.
Quick take
| Mebume | Bïrch (formerly Revealbot) | |
|---|---|---|
| What it is | Fully automated ads manager that runs and optimizes campaigns 24/7 inside your guardrails | Cross-platform automation suite built on rules you author: conditions, actions, and check intervals |
| Platforms | Meta and Google (more on the way) | Meta, Google, TikTok, and Snapchat |
| Pricing model | Flat $499/mo per business, never a percentage of spend | Subscription tiered by your combined monthly ad spend: Essential $49/mo (no rules), Pro $99/mo at the base spend tier, rising with spend |
| Autonomy level | Basic mode runs hands-off by default; Professional mode adds approval gates | None without you: rules run only after you write and activate them; its AI drafts rules for your review |
| Best for | Businesses that want ads managed for them at a predictable cost | Professional media buyers and agencies who want maximum rule control |
Pricing and features are as of July 2026. Verify on each vendor's site before you buy.
The core difference: who writes the strategy
Bïrch is honest about what it is, and its own AI page is the best evidence. The built-in assistant takes a plain-English idea, "turns it into a complex automation rule, explains the logic, and creates a draft," and then you review, adjust, and decide whether to activate. Nothing executes without a rule you own. The rule engine itself is excellent: nested and/or conditions, 20+ actions from pausing to duplication to budget changes, check intervals down to every 15 minutes, and custom metrics that can pull attribution data from tools like AppsFlyer or a Google Sheet.
That power has a prerequisite: you must already know what good rules look like. A stop-loss threshold set wrong is automated money-burning, and Capterra reviewers describe the interface as time-consuming to learn. There is also a ceiling: one team wrote on Reddit that they "used Revealbot extensively, so much that we had to build our own automation engine" when they needed deeper attribution-data integration. Bïrch is a force multiplier for existing skill, which is exactly why agencies and in-house teams managing serious spend like it.
Mebume ships with the strategy included. Its playbook was built by operators who have managed over $500K per day in paid ads, and it runs your campaigns hands-off in Basic mode by default: watching performance around the clock, moving budget toward what works, and pausing what does not, driving toward the goal you pick at setup ("Optimize a set budget", "Scale as long as KPIs are met", or "Hit a set number of conversions"). Every action is written to an audit log, and any optimization can be reversed within 24 hours. If you want to approve each move, Professional mode adds that gate. Either way, you are not the one authoring the logic. More on the product page.
Pricing: spend-tiered versus flat
Bïrch prices by your combined monthly ad spend across connected accounts. At the base spend tier, Essential is $49/mo (reporting and boosting, no automated rules) and Pro is $99/mo (the actual rule engine, bulk creation, custom metrics). Third-party writeups put the next tiers around $179/mo and $299/mo as spend crosses into six figures, with overage charges if you exceed your tier on monthly billing. There is a 14-day free trial with no card.
The pattern to notice is the same one reviewers flag on Capterra and in Reddit media-buying threads: the subscription grows as your spend grows, and community consensus puts the tool's real value floor at meaningful monthly spend (one r/PPC buyer passed because "their plans differ depending on your ad spend" in ways that did not suit a smaller account). It starts cheap and stays reasonable for the mid-market, but it is a variable line item tied to your success.
Mebume is $499/mo flat per business. Higher than Bïrch's entry tiers, lower than a media buyer's salary, and identical whether you spend $3K or $300K a month. The number is public, on the pricing page, before you ever sign up.
Platforms
Bïrch wins on breadth: Meta, Google, TikTok, and Snapchat under one roof, which is a real advantage for teams running all four (with the caveat that reviewers note some features, like creative analysis, cover fewer platforms). Mebume manages Meta and Google today, with more platforms on the way. If TikTok or Snapchat automation is a hard requirement right now, Bïrch is the only one of the two that has it.
When Bïrch is the better choice
- You are a professional media buyer or agency and want to encode your own strategies with more precision than any native ad platform allows. That is Bïrch's entire reason to exist, and it does it very well.
- You run TikTok or Snapchat alongside Meta and Google.
- You want low entry cost: $99/mo for the full rule engine at the base spend tier, with a 14-day trial.
- You want a mature, battle-tested product with a genuinely positive community record. The company reports 15,000 connected ad accounts, it holds a 4.6/5 across 73 Capterra reviews with a standout 4.7 support score, and practitioner endorsements on Reddit are real: one buyer credits it in scaling a client from $40K to $500K a month, another says it automates "~90% of my work." Mebume is in early access with a waitlist.
When Mebume is the better fit
- You do not want to write rules. Not learning conditions, thresholds, and check intervals is the product.
- You want expert judgment included. Mebume's built-in playbook comes from operators who have spent $500K/day; with Bïrch, the quality of automation equals the quality of your own rules.
- You want a bill that never scales with your spend.
- You want autonomy with accountability: hands-off execution in Basic mode, a goal you set, an audit log of every action, and reversible optimizations, rather than a toolkit awaiting instructions.
Verdict
These two tools sit at opposite ends of the same problem. Bïrch gives skilled operators sharper instruments and charges by spend. Mebume replaces the operator for businesses that do not have one and charges a flat fee. If reading "nested and/or conditions with 15-minute check intervals" made you excited, get Bïrch. If it made you tired, that is what Mebume is for.
FAQ
Is Revealbot the same as Bïrch? Yes. Revealbot rebranded to Bïrch, and revealbot.com redirects to bir.ch. Reviews and guides published under the Revealbot name describe the same product.
Is Mebume cheaper than Revealbot (Bïrch)? At entry level, no: Bïrch's Pro plan starts at $99/mo at the base spend tier against Mebume's flat $499/mo. Bïrch's price rises with your ad spend while Mebume's does not, so the gap narrows as you scale, and Mebume includes the strategy layer that Bïrch expects you to provide.
Does Bïrch run my ads for me? No, and it does not claim to. Its automation executes rules you write and activate; its AI assistant drafts rules for your review. Mebume runs campaigns autonomously by default, inside guardrails you set, with a Professional mode if you want to approve every action.
Which is better for a beginner? Mebume, by design. Bïrch's own strength, deep rule authorship, assumes media-buying knowledge, and reviewers describe a real learning curve. Mebume asks you to pick a goal, not to write strategy.
Want your ads run by an expert playbook instead of writing rules? Join the waitlist.
For a comparison with a command-it-yourself AI tool, read Mebume vs Viktor.
