Media buying glossary

Setting a fixed budget for each individual ad set.

Meta's suite of automated campaign and targeting tools.

Setting one budget at the campaign level and letting the platform distribute it.

The percentage of people who click your ad after seeing it.

The average cost to acquire one customer or conversion.

The average amount you pay for one click on your ad.

The average amount you pay to generate one lead.

The cost to show your ad one thousand times.

Scheduling ads to run only at certain times of day or week.

A new audience that resembles your existing customers.

The person or system that plans, buys, and optimizes paid advertising.

The practice of purchasing and managing paid ad placements.

Google's automated campaign type that runs across all its channels.

Showing ads to people who already interacted with your brand.

Revenue generated for every dollar of ad spend.