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What is Advantage+?

Meta's suite of automated campaign and targeting tools.

Advantage+ is Meta's suite of automated tools for campaigns, audiences, and placements. Advantage+ Shopping Campaigns, for example, automate much of the setup and optimization of a purchase-focused campaign inside Meta.

These tools automate parts of a single campaign. They do not move budget across your whole account toward your targets or enforce your own guardrails, which is the layer an automated ads manager adds on top.