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What is Campaign Budget Optimization (CBO)?

Setting one budget at the campaign level and letting the platform distribute it.

Campaign Budget Optimization, or CBO, is a Meta setting where you set a single budget at the campaign level and let Meta distribute it across ad sets in real time, sending more to the ad sets that are performing best.

CBO is generally used to scale once you know which audiences and creatives work. Its counterpart is ABO, where you control the budget of each ad set yourself, which is often preferred for testing.